case study 2021 pdf

Dreaming big for the Disney+ Hotstar launch

How do you create a launch event that lives up to the House of Mouse’s magical benchmark? For virtual production studio Original Syndicate, the answer was to create an immersive experience using a little wizardry of their own. In this case study you will find out how Original Syndicate used the disguise xR workflow to put on its virtual ‘Disney+ Hotstar Grandfest’ variety show that celebrated the launch of the Disney+ Hotstar streaming service in Indonesia.

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100,000 viewers

via Facebook Live

+6,500 comments

recording additional cinematic outputs post-filming

+900,000 subscriptions

in first month

+ 2.5 million

subscriptions to date

The challenge

Original Syndicate’s brief was to produce a live, one-hour variety-style show that featured pre-recorded segments, unique performances from leading regional musical talent, and host interviews with actors, directors and producers. Above all else, the quality of the programming had to live up to the high standards audiences expect from Disney productions.

The solution

In order to meet both Disney’s benchmark for quality and the tight turn-around time, the production needed a balanced deployment of traditional broadcast technologies, like green screen, lighting, sound and MCR configurations, together with the advanced real-time rendering, VFX and hyper-real 3D environment design enabled by real-time rendering engines and powerful disguise media servers.

Overcoming the challenge of limited time was achieved by incredible teamwork. From Disney’s internal teams and their committed network of providers, to the robust and seamless contributions of our partners, like disguise and Notch.